Posted Mar 10

Vaccine Campaign Marketing Manager

Ad Council

Sales & Marketing

Remote

Contract

About the role

Vaccine Campaign Marketing Manager
  • Campaign Development
  • United States

About the Ad Council:
The Ad Council is where creativity and causes converge at scale. We are a national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create change around the most critical social issues facing our country.

We’ve recently demonstrated our incredible power to mobilize the industry against COVID-19. Over the past year we’ve launched an unprecedented, multi-pronged COVID effort, working with multiple creative agencies to disseminate lifesaving information to the public. Collectively, these efforts have resulted in $395M in donated media, 58M engagements, 28M visits to coronavirus.gov to date.

The Opportunity:
We are embarking on the largest public health intervention in our nation’s history. We need a united America to embrace a COVID-19 vaccine as soon as it’s available, but we are facing a massive communications challenge – fear, misinformation, complacency and distrust.

This is a remote, contract position that will work on the Ad Council’s massive national communications initiative to educate the American public and increase uptake of COVID-19 vaccines.

About the position:
We are seeking a Vaccine Campaign Marketing Manager to help oversee the day-to-day operations for the development of multi-prong Ad Council communications campaign, with the overall goal of maximizing the American public’s uptake of the COVID vaccine. We are seeking a full-time consultant to start immediately in February 2020, for a duration of 3-6 months (with potential to extend longer).

The Vaccine Campaign Marketing Manager will help oversee key processes that go into the developing communications programs to truly surround the issue, reach key audiences, and keep to timeline milestones. This role will be critical to the day-to-day coordination between several workstreams on the project – including strategic and creative research, development of creative assets with external agency partners, media planning, and website development. This role is roughly equivalent to an advertising account executive and will report into the Campaign Lead while working collaboratively with the project team towards project milestones.

More specifically, the Vaccine Campaign Marketing Manager will:
  • Help track and organize the development of marketing and educational assets (for TV, digital, radio, offline, etc) as they are produced, finalized, and distributed to media contacts.
  • Be plugged into ongoing research and message testing to help translate insights into real-time updates across marketing materials.
  • Help maintain ongoing resources such as PowerPoint presentations, internal tracking documents, and research briefs.
  • Help track key pieces of overall project workflow, using the project management tool Asana.
  • Help track expenditures of project as the marketing campaign is developed.

Skills and Experience:
The ideal candidate will have:
  • At least 2-3 years of advertising and/or other applicable project management experience.
  • Experience with managing multiple complex projects and workstreams concurrently.
  • Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting.
  • Excellent organizational skills and attention to detail.
  • Excellent communication skills (verbal and written). Spanish language fluency is a plus.
  • Experience with Asana project management software is preferred.

Timing and Employment Length:
We are seeking a project-based employee starting immediately. This is a contract employee role. This means that, while the position is at all times one of “at will employment, the Ad Council anticipates at present that the employment length would be approximately 3-6 months.”

Additional background about the Ad Council:
The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create change around the most critical social issues facing our country. We produce and activate communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We are behind the iconic social good communications programs featuring Smokey Bear, “Friends Don’t Let Friends Drive Drunk” and the viral campaign “Love Has No Labels” that celebrates diversity and promotes inclusion.

We are deeply committed to diversity, equity & inclusion:
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. OOnlynly
Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.


Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.
Ad Council logo

Vaccine Campaign Marketing Manager

Ad Council

  • On-going project
  • Contract

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Remote

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